Wednesday, September 26, 2012

Tips for Successful Book Marketing {Guest Post}

~Guest Post~

You've worked hard for months, writing, re-writing, and editing your masterpiece. Now it's time to think about book marketing. Will you send out a press release, arrange appearances on local television and radio, or purchase ad time and produce advertising materials? Whatever your approach, author marketing is a critical part of your book's success and you need to start off on the right foot. Consider these tips to successful book marketing as you being your journey.

Authors Website

You'll want to create a author's website that will serve as your headquarters. Your homepage should introduce you and your work. Make it easy and clear how readers can contact you with a contact page, email address and social media links. Create an email sign-up list on each page of your site, and consider giving a gift for signing up, like a free excerpt or eBook. Make it easy to purchase your book right from your website.

Seek Inspiration

Find a writer who has the author marketing down to a science and study them. Look at their website and how they use social media. Look at all their marketing efforts and consider trying the same things. Step in their footprints. Here are eight terrific author websites for comparison.


As you begin your book marketing journey, remember to always engage in conversation with your readers. When someone comments on your social media, respond to them. Answer emails and requests for information. Fostering relationships with your readers will pay off in the long run.

For more information on author marketing, or to discuss your individual book marketing needs, contact Smith Publicity, one of the nation's leading publicity agencies in New Jersey, New York City, London, Los Angeles, and Toronto.

Disclosure: This is a sponsored publication. This disclosure is in accordance with the Federal Trade Commission's 16 CFR, Part 255, Guides Concerning Use of Endorsements and Testimonials in Advertising.

1 comment:

  1. Great info. I just wish I had known this before I wrote my fist novel. I did it all wrong, but I learned. passing this for some one else.


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